Our Story
Born from Experience. Defined by Excellence.
Founded in 1989, Hermine Designs began as a dream shared by two passionate artisans — Hermine, a certified jewelry designer, and Pierre, a gemologist trained in Paris, Texas in 1984.
After decades of designing, testing, and perfecting, they created a unique blend of Platinum, Palladium, and Silver, uniting the brilliance of platinum, the strength of palladium, and the luminosity of silver.
They called it Platinelle — a metal that radiates elegance, endures over time, and enhances the beauty of every diamond it holds.
Mission & Vision
Redefining Luxury for the Modern World
At Platinelle, we believe luxury should be effortless, ethical, and enduring.
Each piece is designed for real women — those who embrace life’s moments with confidence, grace, and authenticity.
We combine advanced craftsmanship with lab-grown diamonds, created through cutting-edge CVD technology. Every diamond is guided by the Four Cs — Cut, Color, Clarity, and Carat — ensuring unmatched brilliance and purity.
Our mission is to bring fine jewelry within reach — where sophistication meets sustainability.
The Craft
The Art of Our Metal
Platinelle jewelry is made from a proprietary alloy of Platinum, Palladium, and Silver — three noble metals blended to perfection.
This unique combination resists tarnish, preserves shine, and feels as luxurious as it looks.
Each piece is meticulously finished to highlight the natural sparkle of our lab-grown diamonds, creating jewelry that’s both beautiful and enduring.
Discover jewelry that captures
your brilliance!
The Leader Board Of Our Company
Nimrod Barshad
Founder/CEO
Claude K. Amadeo
Sales Director
Linda M. Dugan
Manager
Mark Pocket
Product Manager